1 photo contest. 1 island. 4.500+ UGC entries. 10 winners. 4 million users reached in 6 countries.
Concept, Influencer, Event, Contest, Film Production, Photo
To promote the OPPO Find X5 Pro we send influencers and winners of our photo contest to one of the harshest places in the world: ICELAND. There, they could test the superb video and photo capabilities in real life.
We scouted and contracted influencers and winners from 6 European countries. And fully organised an action packed 4-day event.
Result: 4 million users reached in 6 countries on IG, FB and Twitter. 4.500+ photo entries to the contest.